hello bloggers and lurkers,
so i have this new marketing assignment, well actually it's not technically new, i've had it for about 5 weeks and just decided to start working on it... and it's basically a strategy rehaul (of my choice and discretion) for an australian printing company whose recently developed into an environmentally dedicated and responsible company through using cleaner production methods, recycling efforts and making ties with 'green' associates like WWF etc.
aaaanyway, they are relatively successful, but would like to become even more so, but are unsure how. so far the problem's diagnosis is that they are doing all the right things, just not in the correct way - if that makes any sense. targeting clients who are already environmentally-minded or looking to improve their corporate social responsibility seems like the way to go. and in my opinion, the industry looking the most promising in terms of sustainability and progressiveness is the beauty, textiles and fashion industry.
so to narrow down my excessive, boring blurb, if anyone knows of any fashion labels, beauty companies and so forth (preferably Australian or at least having a subsidiary in Australia) who are heading towards a greener image, please let me know :) I know that L'Oreal has been pushing the issue lately, so any companies in the same caliber would be great.
to anyone who has managed to read all of this - you are brilliant.